The Science of Successful In-Home Selling!
Presented by: Dave Yoho & Brian Smith, Dave Yoho Associates
Moderated by Tim Musch of MarketSharp and Patrick O'Toole of Qualified Remodeler Magazine
Wednesday Feb. 24, 2010
2 p.m. Eastern, 1 p.m. Central and 11 a.m. Pacific
75 minutes
The 7 Myths of In-Home Selling -- Why Some Prospect's Buy and Some Don't -- The Psychological Laws of Selling -- Cultural, Emotional an Perceptual Blocks -- Selling to the Prospect's Value System -- Needs Assessment, Proxemics and the Product Presentation -- Selling Your Price and Getting the Order
The Science of Successful In-Home Selling!
with Dave Yoho and Brian Smith of Dave Yoho Associates
Would you like to sell more jobs in 2010? If so, it's time to get "scientific". I know, I know... you might be thinking that having outstanding sales success in your company is dependant on having a bunch of "naturally born salespeople" on your team. The fact is that being a great salesperson is an acquired skill not a 'naturally born' skill. Furthermore, successful in-home selling is an absolute Science that can be easily taught, understood and implemented.
In this important webinar, presented by Dave Yoho and Brian Smith of Dave Yoho Associates, you will discover the process of developing and implementing a sound sales methodology geared for TODAY'S consumer.
Here's some of what you'll learn...
- • What are the 7 myths of in-home selling and why you need to know them
- • Why some prospect's buy and some don't (it might not be what you think)
- • The psychological laws of selling and how you can leverage them
- • Why you MUST sell to the prospect's value system not YOURS
- • Selling your price and getting the order with today's changing consumer
- • How to uncover cultural, emotional an perceptual blocks
- • HUGE --> How to handle the "Big 3" (think about it, getting other estimates, price is too high)
- • Much More!
If You'd Like To Close More Sales In 2010... Don't Miss This Important Webinar!
Webinar Details...
Date/Time: Wednesday, February 24th at 2:00 pm EDT (please adjust for your time zone)
Duration: 75-90 minutes including Q & A session
Your Cost: Complimentary... courtesy of Qualified Remodeler Magazine and MarketSharp
How to register: Simply click here for more information and easy online registration (please register only once)
Looking forward to seeing you on the webinar,
Tim Musch - MarketSharp Software
Patrick O'Toole - Qualified Remodeler Magazine
tim@marketsharp.com
patrick.otoole@cygnusb2b.com
Lead Paint 2010: Is Your Company REALLY Ready?
Expert Panel
Presenter: Paul Toub - Kachina Lead Paint Solutions & DS Berenson, Johanson & Berenson Law Firm
Moderated by Patrick O'Toole of Qualified Remodeler magazine and Tim Musch of MarketSharp
Wednesday, March 24, 2010
2 p.m. Eastern, 1 p.m. Central and 11 a.m. Pacific
60 minutes
Don't get audited by the government without the proper paperwork ready! On April 10, 2010 all remodeling firms that work in homes built before 1978 where children or pregnant women are present must fully comply with new clearance testing rules related to the disturbance of old lead paint. The rules are detailed. Training is required for you and your team. And there is a requirement that each person you speak with about remodeling work in pre-1978 home sign and acknowledge receipt of a government pamphlet on the topic. Are YOU ready? Use this course as a quick way to learn the steps required to get up to speed and comply with these new regulations.
REMODELERS: 5 Specific Strategies to INCREASE Your Marketing Results... without spending an extra dime!
Presented by: Rich Harshaw - Monopoliize Your Marketplace
Moderated by Patrick O'Toole of Qualified Remodeler magazine and Tim Musch of MarketSharp
Wednesday, April 28, 2010
2 p.m. Eastern, 1 p.m. Central and 11 a.m. Pacific
75-90 minutes
Some of the powerful items covered include...
- • How to effectively separate your company from your competition (without this... you're dead in the water)
- • How to increase your closing ratios 20% BEFORE your salesperson arrives at the prospect's home (ingenious)
- • Why "information offers" will keep your lead pipeline full of buyers
- • What marketing is really supposed to do… and why most marketing doesn't do it.
- • The 'Marketing Equation' and its components (understanding THIS alone will skyrocket your advertising results)
- • How to evaluate any marketing piece (newspaper ad, direct mail piece, radio/tv ad, yellow page ad, etc.) you ever write…be able to predict results before spending a ton of money.
- • Why "platitudes" always kill the effectiveness of your marketing. Discover how to avoid them like the plague
- • The simple "web strategy" that is critical to convert the casual "tire kicker" to a serious buyer (most companies completely miss the mark here)
- • How to effectively see the world through your prospect's eyes
- • Much More!
Whether your goal is to develop a complete marketing plan or to focus on improving a specific component, this session is for you.
Special Bonus for All Webinar Attendees: Immediate, free access to a special CD set outlining "The 5 Biggest Marketing Mistakes Businesses Are Making and How to Overcome Them All".
Great Idea: Schedule a marketing meeting with your staff and use this webinar as the content!
About the Presenter...
This Month's Expert: Rich Harshaw, Monopolize Your Marketplace, Dallas, TX.
Back for a return engagement, we are pleased to have Rich Harshaw be our presenter for this important session on marketing and lead generation. Rich is a marketing pro with many years of marketing experience. Rich has spent the past 5 years consulting with many of the top remodeling companies in the country so he KNOWS what works and what doesn't!
In addition to being the author of the hardback book "Monopolize Your Marketplace", Rich is also a columnist for Replacement Contractor Magazine and speaks at many national industry events.
So don't miss this webinar...
Nothin' but NET... One hour of Internet Marketing!
Expert Panel
Presented by: Jesse Cory - Ohm Creative Group
Moderated by Patrick O'Toole of Qualified Remodeler magazine and Tim Musch of MarketSharp
Wednesday, May 26, 2010
2 p.m. Eastern, 1 p.m. Central and 11 a.m. Pacific
60 minutes
Your Web site is now the No. 1 way to drive very qualified leads. But a complete Web marketing program can be so much more effective for you when done in tandem with your existing marketing programs. Spend an hour with leading contractor Web firms and learn how to make your Web site better. Learn how to capture customer information with contests and promotions. Learn how to successfully incorporate leads from outside Internet referral services.
Close With Confidence... The BEST of Phil Rea's 35 Sales Closes!
Expert Panel
Presented by: Phil Rea - R2R Associates
Moderated by Patrick O'Toole of Qualified Remodeler magazine and Tim Musch of MarketSharp
Wednesday, June 30, 2010
2 p.m. Eastern, 1 p.m. Central and 11 a.m. Pacific
60 minutes
With the cost of leads moving higher, they are a precious resource that can never be squandered. Spend an hour with some of the industry's best sales consultants and pick up tips and ideas for improving your closing ratio. This is an excellent opportunity for your sales team.
Time Out: How Fit Is YOUR Business?
with Mark Richardson, Top Industry Consultant
Date/Time: Wednesday, September 8th at 2:00 pm EDT (please adjust for your time zone)
Duration: 75-90 minutes including Q & A session
Your Cost: Complimentary... courtesy of Qualified Remodeler Magazine, MarketSharp, Therma-Tru Doors and Simpson Strong-Tie
How to register: Simply click here for more information and easy online registration (please register only once)
Question: How's Your Business Doing?
Before you try to answer, really THINK about your WHOLE business. It's easy to respond to a question like that by saying something like "great, our backlog is 3 months" or how about... "must be good, we're very busy"! The fact is, many businesses are operating at extremely low efficiencies even though certain aspects of the business are kicking butt! It just might be time to take a look under the hood.
In this important webinar titled "How Fit Is Your Business", Mark Richardson, co-chairman of Case Design/Remodeling, Inc., will guide you and your staff through simple, concise ways to take inventory of your business, develop plans for improvement and implement the changes needed for optimum success. You will learn about a 10-Point Fitness Checkup and Scoring System designed to identify the areas of your business needing the most attention.
About The speaker...
Mark Richardson is Co-Chairman of Case Design/Remodeling, Inc. the Washington, DC metropolitan area's largest full-service remodeling organization. Mark also heads up the Case Institute of Remodeling, an educational arm of Case that provides ongoing training, resources and business tools for the professional remodeling community.
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