On the High End
In 2006, homeowners spent approximately $168 billion on home improvements and repairs, according to Harvard University’s Joint Center for Housing Studies. High-end product installation is a key element of this expenditure.
Homeowners want to increase the value of their homes and bigger, high-end windows are a dramatic way of adding new grandeur to a previously modest home.
“Although the new home market is sagging, luxury building and remodeling continues its steady climb toward the highest spending ever,” explained Jeld-wen’s Hedlund. “High-end remodeling activity has reached record highs in the past five years because there is no shortage of homeowners willing to pay for the best.”
For this burgeoning market, Jeld-Wen offers options such as matching wood species and custom wood windows with integrated Phantom Screens technology, catering to homeowners who want the latest features and most luxurious looks for their homes.
“I see the hottest trend for 2008 as net size window replacement,” says Jim Sheehan, sales manager for Milgard Windows and Doors’ WoodClad Division. “This is due to the fact that new home construction is declining and homeowners are choosing to upgrade their current homes. They can put in new energy-efficient windows and doors into their existing home and save on their heating and cooling costs.”




