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When Bill Godbout and Shane Schuckman started their replacement window company, Sun City Replacement Windows, in Godbout’s garage on the tail-end of 9/11, neither could fathom that in a mere five years, their small company would grow to 40-plus employees with offices in Las Vegas and Phoenix.
A little over a year ago, Godbout and Schuckman decided to sign an exclusive contract with Renewal by Andersen. This allowed them to be the only dealer in Las Vegas and later Phoenix. Schuckman and Godbout reaped the benefits of Andersen’s reputation amongst homeowners. With that, they implemented a unique marketing program that didn’t push products, but educated homeowners on choosing a professional contractor.
“We can’t take credit for coming up with the idea to use education as a marketing tool,” says Schuckman. “We actually got the idea from our Certified Contractor’s Network group.”
That idea, has pushed the company’s sales to an average of about 65 percent-plus growth per year.
With a huge marketing program, 8 percent of their total sales, Godbout and Schuckman won’t pass up new marketing ideas that come along, and they won’t cut out something that is working to make room in the budget for something new.
