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Explore Your Recruiting Procedures
One limiting factor for a great number of home improvement and specialty remodeling companies is a lack of ability to find qualified, hard-working installers and installation crews.


One limiting factor for a great number of home improvement and specialty remodeling companies is a lack of ability to find qualified, hard-working installers and installation crews. It seems difficult to believe, but many firms will actually cut back on their advertising and sales because they possess a limited capacity for production.

There are multiple avenues to examine when considering a solution to this all too prevalent problem; however, the one we will examine most closely here is the recruitment process. After all, if your company has the ability to produce leads and sales in excess of what you are able to install, increasing the size and quality of your labor force is a highly effective way to transform that “problem” into thousands of excess dollars in your pocket.

The first and most obvious key to increasing your capacity for production is to enlist the help of additional crews. I know of many remodeling companies who have a difficult time pinpointing their desired demographic for installers. One way to combat this is to simply ask other individuals in your industry where they have had the most success recruiting their best crews. Another method simply involves stopping at jobsites if you see workers performing at a high level and would like to potentially offer them business from your own company. Dive in and take action on these two measures today and you will see that both are simple but effective ways to increase your labor force and grow your business.

Additionally, no matter where you are located within the United States, there will be workers and crews from different parts of the world who excel within your industry.

For example, if you are a painting contractor and in your area the Brazilian population happens to perform a large percentage of the painting work, make your presence felt within that community. Distribute flyers in local markets and stores. Become familiar with the churches and recruit there. Research what newspapers and Web sites this group of individuals frequently read, and place ads in these spots. These efforts will be rewarded with responses from hungry, motivated workers.

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